The James Beard Foundation is inviting restaurants and chefs all across the country to participate in the Better Burger Project™ by featuring a “Better Burger” on their menus.
The Better Burger Project is an in-restaurant menu promotion that strives to improve the burger by blending ground meat with finely chopped mushrooms, creating a more delicious, healthy, and sustainable burger. The James Beard Foundation is inviting restaurants and chefs all across the country to participate by featuring a “Better Burger” on their menus.
Here’s how it works:
2. Create your “Better Burger,” blending at least 25-percent fresh, cultivated ground mushrooms into your burger patty. Learn more about the blend here.
3. Menu the dish throughout the promotion period, from Memorial Day through July 31, 2015—and beyond if you choose!
4. Ask your customers to vote on Instagram by sharing your “Better Burger,” posting with #BetterBurgerProject.
After the promotion concludes on July 31, 2015, the five (5) chefs with the most Instagram uploads by consumers will win a trip to New York City in October 2015 to cook their “Better Burgers” at the official welcome reception for the annual JBF Food Conference at the historic James Beard House. We’ll be monitoring social media participation during the promotion and posting weekly updates to our blog and on betterburgerproject.org, so be sure to check back often.
Learn more and sign up at betterburgerproject.org.