As a top “showcase” category, mushrooms can significantly impact the overall image of the produce department, but the key to increased sales lies in proper merchandising and cold chain management. By following a few simple best practices, fresh mushrooms can be a transaction builder at retail and
produce a halo effect on the entire produce department.

Steady, Year-Over-Year Growth

Fresh Mushroom retail dollar sales continue to show steady, year-over-year growth. In 2012, the category grew +2.1% over prior year, building on the +2.4% increase in 2011 and the +4.7% increase in 2010.

2013 vs. 2012 = coming soon
2012 vs. 2011 = +2.1%
2011 vs. 2010 = +2.4%
2010 vs. 2009 = +4.7%


The following resources are available to help you promote mushrooms:


The Mushroom Council strives to strengthen the mushroom industry’s position in the market by implementing promotions to help grow the entire category.


Find our most recent retail newsletter here:

Click here to view an archive of our newsletters that highlight best practices and innovative ways to increase mushroom sales at retail.

Check out our Recipe of the Week featured on the Mushroom Channel.

Try this recipe for Mushroom Burger Wraps - perfect for Swap It or Top It!