As a top “showcase” category, mushrooms can significantly impact the overall image of the produce department, but the key to increased sales lies in proper merchandising and cold chain management. By following a few simple best practices, fresh mushrooms can be a transaction builder at retail and
produce a halo effect on the entire produce department.

Four Years of Rising Sales

2011 year-end results are in: Fresh mushrooms sales in dollars increased +1.6% from 2010 to 2011. Fresh mushrooms have sustained year-over-year sales growth for four years. Fresh mushroom sales also continue to outpace the total produce category sales in 10 of the top 20 categories.

Resources

The following resources are available to help you promote mushrooms:

• Versatility fact sheet
• Health and Wellness retailer fact sheet
• Make Room for Mushrooms brochure (To order copies of the  brochure, contact the Council at (408) 432-7210 or info@mushroomcouncil.org)
• Share the Secret handout
• Mushroom Download retailer fact sheet
• Grilling tips

Promotions

The Mushroom Council strives to strengthen the mushroom industry’s position in the market by implementing promotions to help grow the entire category.

• 2012 Pink Promotion
• 2013 Retail Promotion – coming soon

Newsletters

Find our most recent retail newsletter here:
Retail Newsletter 2Q – July 2012
Retail Newsletter 1Q – April 2012

Click here to view an archive of our newsletters developed specifically for retailers that highlight best practices and innovative ways to increase mushroom sales at retail.